Itel Celebrates Launch Of S24—a New Brand Identity
The event not only showcased the innovative new logo, which reflects itel’s commitment to enhancing smart life services in emerging markets, but also marked the debut of the itel S24, a device engineered specifically for camera enthusiasts who seek premium features at competitive prices.
itel Pakistan, a prominent mobile brand known for its commitment to delivering high-quality, affordable technology, recently celebrated a significant milestone with the unveiling of its new brand identity and the launch of the highly anticipated itel S24 smartphone. The grand event took place at Lahore Fort and was attended by industry leaders, media personnel, and influencers. This event symbolized a transformative leap for itel in the Pakistani market, promising exciting developments and innovations to come.
The event not only showcased itel’s innovative new logo, reflecting its dedication to enhancing smart life services in emerging markets, but also introduced the itel S24 smartphone. Engineered specifically for camera enthusiasts seeking premium features at competitive prices, the itel S24 marks a significant addition to itel’s product lineup.
Mr. Veeki Chen, CEO of itel Pakistan, expressed his excitement about the brand’s direction, stating, “Today signifies a major milestone as we embark on a new era for itel in Pakistan. We are committed to delivering innovative products that enrich the digital lifestyle of Pakistani consumers. The launch of the itel S24 underscores our dedication to providing quality and affordability.”
The itel S24 boasts a 108MP Ultra Clear Portrait Camera, ensuring photography enthusiasts can capture life’s moments with unparalleled clarity and detail. Powered by the Helio G91 Powerful Octa-Core Processor, the device offers a seamless and responsive experience, effortlessly handling demanding applications and multitasking. The visual experience is further enhanced with a 6.6-inch 90Hz Punch-hole Display, delivering vibrant and smooth visual performance.
Furthermore, the itel S24 offers expansive storage options with 256GB/128GB Storage and Memory Fusion technology, complementing the 8+8 GB RAM setup, which utilizes unused memory to optimize performance.
Expanding its market presence, itel plans to establish itel Home Stores across Pakistan. These stores will not only showcase smartphones but also a range of smart life solutions, including earbuds, smartwatches, and tablets, to cater to diverse consumer needs.
In addition to these offerings, itel provides a 100 Days Swap Policy for all feature phones, ensuring peace of mind and reliability for consumers.
The event also served as a platform for itel’s leadership to discuss the future of technology in Pakistan. Executives shared insights into their strategic market approaches and forthcoming initiatives. Mr. Chen stated, “Our vision is to lead the technological landscape in Pakistan by continuously introducing products that meet the evolving needs of our consumers. The potential for growth here is immense, and itel is excited to be at the forefront of this transformation.”
About itel:
itel is a leading global provider of mobile communication devices, focusing on delivering satisfying mobile technology affordably. With a variety of smartphones and mobile devices available worldwide, itel’s mission is to make quality technology accessible to everyone, driving inclusion and improving the lives of millions.
