Naeem Ul Hassan Kandwal

The fashion industry statistics show that the apparel and textile sector is the 4th biggest in the world. It has a huge impact on the global economy. Fashion companies make up a multi-billion dollar industry. By 2024, total US fashion e-commerce sales are set to grow by over $80 billion. It is a dynamic engine of economic development and job creation throughout the world.
Fashion is important because it represents our history and helps to tell the story of the world. It reflects the culture of a country. It makes our life colorful and full of happiness. Fashion is not restricted to self-expression only but also a means of self-empowerment and confidence. It enhances human life because not only allows you to dress fashionably but also gives an opportunity to be independent in your thinking, helps to maintain positive self-esteem, and serves as a form of entertainment.
Fashion designers play a major role in our world. Their vision plays a big role in how people present themselves. They contribute to the cultural and social environment. They spread smiles and serve happiness through their designs. It would not be wrong to say that fashion designers are real heroes. Omani fashion designer Amal Al Raisi is one of those heroes. Undoubtedly, she has revolutionized the Fashion industry through her charming designs.
Born and raised in Oman, Amal Al Raisi studied Business Management at Sultan Qaboos University before launching her fashion label in 2007. In 2010, Amal opened her multi brand boutique ‘Dar Al Aseel’ in Muscat, which houses her collections along with a curated selection of regional designers. Amal Al Raisi is now available at a number of high end retailers in the Middle East and beyond representing the talent of the region.
“In 2007, I launched my brand, Amal Al Raisi, which has grown to become a fashion house that embraces Omani culture and heritage. My journey started when I decided to design my dream wedding dress. Overwhelmed by the response I received, I began to design for my family and friends. Their support led me to launch my brand which has now grown to be stocked with different retailers around the world along with a boutique in Muscat called Dar Al Aseel. Amal Al Raisi designs are created with every woman in mind and caters to a diverse clientele with women’s ready-to-wear collections, kidswear, accessories and a bridal line. This journey has offered me opportunities where I have been able to present my brand on an international level such as taking part in the Conde Nast International Conference. As well as, showcasing my collections at London Modest Fashion Week and Torino Fashion Week. As a proud Omani, having the opportunity to meet and dress Sayyida Ahad Bint Abdullah Bint Hamad Al Busaidi for several public appearances stands as one of my greatest achievements,” Amal said.
Success comes to those who embrace challenges. Where others see impenetrable barriers, successful people see challenges to embrace and obstacles to tackle. “Personally and professionally, we are always faced with different challenges. It is important to build a mindset that understands these challenges as stepping stones into helping oneself grow and become stronger. As an Arab designer, it has been challenging to break the norms and have my brand cater to women across the world. However, I perceived this as a learning experience where it taught me to understand what my international clientele prefers and work accordingly,” Amal said.
Picturing your goals can motivate you and keep you focused. Planning helps to stay focused and to keep your perspective. Planning helps entrepreneurs to achieve short-term and long-term objectives. “Building our international clientele and brand awareness across the world are some of the main factors we’re focusing on for Amal Al Raisi, the brand. Over the years, I have been able to build a special relationship with my clients and connect with my followers which inspired me to launch a personal profile called – I Am Amal Al Raisi. Through this, I hope to inspire, empower and enlighten women to follow their dreams and provide a platform where they can be part of conversations catered to supporting women,” Amal said.
Role models show young people how to live with integrity, optimism, hope, determination, and compassion. Amal is an excellent role model for young girls. Her success story is highly motivational. “My message to the younger generation would be to work hard on every goal you set yourself and seize every opportunity that comes your way,” she said.
The fashion industry has a labor force of 3,384.1 million. Its value is equivalent to 3 trillion dollars. That means, it corresponds to 2% of the world’s GDP. Fashion designers like Amal Al Raisi are the backbone of this industry. Amal is determined to increase the productivity of the Fashion industry. She has revolutionized the industry through her charming designs. She has become an excellent role model for young designers.
Due to her charming designs and remarkable achievements, It is my opinion that Amal Al Raisi has become one of the World’s top fashion designers.